A creative practice focused on meaningful relationships—
with humans and the work.
A creative practice. focused on meaningful relationships—with humans and the work.
A creative practice focused on meaningful relationships—with humans and the work.
(office hours always available)
About
Tenure represents an approach to creative work—thoughtful, strategic, and collaborative—shaped by two decades of experience leading and contributing to multidisciplinary teams across in-house organizations and agencies. The practice exists to support partnerships grounded in rigor, curiosity, and work that’s built to last.
My background spans brand systems, campaigns, digital experiences, and physical environments across a wide range of industries and scales. I’m comfortable defining strategy, setting creative direction, and driving the details through execution. I bring a senior perspective, clear decision-making, and a bias toward building strong working relationships alongside standout creative.
Capabilities
Strategy
Design without intent is decoration. My work begins with clarity—about the problem, the audience, and the ambition behind the effort. Sometimes that means focused positioning work; other times it requires deeper exploration of purpose, vision, and long-term differentiation. The scale adjusts to the need, but the rigor remains consistent. I approach strategy as a creative discipline—shaping the narrative architecture that informs identity systems, campaigns, naming initiatives, and expression frameworks. Engagements may include research, comparative audits, stakeholder conversations, or collaborative working sessions designed to surface alignment and uncover meaningful tension. The goal isn’t simply to articulate what an organization does, but to define how it should show up—consistently and credibly—over time. Strong strategy builds momentum and creates guardrails without limiting possibility. Clarity is rarely accidental.
Creative
Design is foundational to how I think and work. It’s where craft, judgment, and systems converge. From that core, the practice extends across disciplines—identity development, art direction for photography and film, copywriting, packaging, campaign development, marketing collateral, motion, and broader creative direction. I’m comfortable defining the vision and driving the details through execution. Concepts are shaped with intention and carried deliberately through production to ensure cohesion across every touchpoint. Good ideas are common; disciplined execution is not. Tenure operates as a flexible model. I lead the work directly and partner with trusted collaborators when scale or specialization requires it. The objective isn’t simply compelling output, but expression systems designed to perform, evolve, and endure.
Digital
Digital is the primary environment in which most brands are experienced—and it changes constantly. I approach it as a living system, where brand, behavior, content, and performance must work together seamlessly. Experience spans web strategy and design, UI/UX development, content systems, social expression, digital marketing support, and motion/graphics packages. Beyond aesthetics, the focus is on clarity, usability, and structural integrity—ensuring platforms function as well as they communicate. Digital work requires fluency in both identity and interaction. It’s about shaping experiences that feel intuitive in the moment while reinforcing long-term brand coherence across an evolving ecosystem.
Physical
Physical environments introduce a different kind of discipline—one grounded in materials, scale, and human presence. Here, brand systems move from concept into dimensional reality. I’ve led creative direction for sets in photography and film, trade show environments, corporate exhibits, wayfinding systems, and broader spatial applications. These engagements demand orchestration—aligning fabricators, producers, architects, and vendors so ideas hold up under practical constraints. Materials have a way of exposing weak thinking. Physical work doesn’t allow abstraction to hide behind language or layout; decisions must withstand gravity, scale, and scrutiny. The objective is cohesion and credibility—ensuring a brand feels intentional whether encountered on a screen, within a space, or through a built artifact.
Strategy
Design without intent is decoration. My work begins with clarity—about the problem, the audience, and the ambition behind the effort. Sometimes that means focused positioning work; other times it requires deeper exploration of purpose, vision, and long-term differentiation. The scale adjusts to the need, but the rigor remains consistent. I approach strategy as a creative discipline—shaping the narrative architecture that informs identity systems, campaigns, naming initiatives, and expression frameworks. Engagements may include research, comparative audits, stakeholder conversations, or collaborative working sessions designed to surface alignment and uncover meaningful tension. The goal isn’t simply to articulate what an organization does, but to define how it should show up—consistently and credibly—over time. Strong strategy builds momentum and creates guardrails without limiting possibility. Clarity is rarely accidental.
Creative
Design is foundational to how I think and work. It’s where craft, judgment, and systems converge. From that core, the practice extends across disciplines—identity development, art direction for photography and film, copywriting, packaging, campaign development, marketing collateral, motion, and broader creative direction. I’m comfortable defining the vision and driving the details through execution. Concepts are shaped with intention and carried deliberately through production to ensure cohesion across every touchpoint. Good ideas are common; disciplined execution is not. Tenure operates as a flexible model. I lead the work directly and partner with trusted collaborators when scale or specialization requires it. The objective isn’t simply compelling output, but expression systems designed to perform, evolve, and endure.
Digital
Digital is the primary environment in which most brands are experienced—and it changes constantly. I approach it as a living system, where brand, behavior, content, and performance must work together seamlessly. Experience spans web strategy and design, UI/UX development, content systems, social expression, digital marketing support, and motion/graphics packages. Beyond aesthetics, the focus is on clarity, usability, and structural integrity—ensuring platforms function as well as they communicate. Digital work requires fluency in both identity and interaction. It’s about shaping experiences that feel intuitive in the moment while reinforcing long-term brand coherence across an evolving ecosystem.
Physical
Physical environments introduce a different kind of discipline—one grounded in materials, scale, and human presence. Here, brand systems move from concept into dimensional reality. I’ve led creative direction for sets in photography and film, trade show environments, corporate exhibits, wayfinding systems, and broader spatial applications. These engagements demand orchestration—aligning fabricators, producers, architects, and vendors so ideas hold up under practical constraints. Materials have a way of exposing weak thinking. Physical work doesn’t allow abstraction to hide behind language or layout; decisions must withstand gravity, scale, and scrutiny. The objective is cohesion and credibility—ensuring a brand feels intentional whether encountered on a screen, within a space, or through a built artifact.
Strategy
Design without intent is decoration. My work begins with clarity—about the problem, the audience, and the ambition behind the effort. Sometimes that means focused positioning work; other times it requires deeper exploration of purpose, vision, and long-term differentiation. The scale adjusts to the need, but the rigor remains consistent. I approach strategy as a creative discipline—shaping the narrative architecture that informs identity systems, campaigns, naming initiatives, and expression frameworks. Engagements may include research, comparative audits, stakeholder conversations, or collaborative working sessions designed to surface alignment and uncover meaningful tension. The goal isn’t simply to articulate what an organization does, but to define how it should show up—consistently and credibly—over time. Strong strategy builds momentum and creates guardrails without limiting possibility. Clarity is rarely accidental.
Creative
Design is foundational to how I think and work. It’s where craft, judgment, and systems converge. From that core, the practice extends across disciplines—identity development, art direction for photography and film, copywriting, packaging, campaign development, marketing collateral, motion, and broader creative direction. I’m comfortable defining the vision and driving the details through execution. Concepts are shaped with intention and carried deliberately through production to ensure cohesion across every touchpoint. Good ideas are common; disciplined execution is not. Tenure operates as a flexible model. I lead the work directly and partner with trusted collaborators when scale or specialization requires it. The objective isn’t simply compelling output, but expression systems designed to perform, evolve, and endure.
Digital
Digital is the primary environment in which most brands are experienced—and it changes constantly. I approach it as a living system, where brand, behavior, content, and performance must work together seamlessly. Experience spans web strategy and design, UI/UX development, content systems, social expression, digital marketing support, and motion/graphics packages. Beyond aesthetics, the focus is on clarity, usability, and structural integrity—ensuring platforms function as well as they communicate. Digital work requires fluency in both identity and interaction. It’s about shaping experiences that feel intuitive in the moment while reinforcing long-term brand coherence across an evolving ecosystem.
Physical
Physical environments introduce a different kind of discipline—one grounded in materials, scale, and human presence. Here, brand systems move from concept into dimensional reality. I’ve led creative direction for sets in photography and film, trade show environments, corporate exhibits, wayfinding systems, and broader spatial applications. These engagements demand orchestration—aligning fabricators, producers, architects, and vendors so ideas hold up under practical constraints. Materials have a way of exposing weak thinking. Physical work doesn’t allow abstraction to hide behind language or layout; decisions must withstand gravity, scale, and scrutiny. The objective is cohesion and credibility—ensuring a brand feels intentional whether encountered on a screen, within a space, or through a built artifact.
Select Experience
IBM
Herman Miller
Kohler
AB InBev
AIGA
Hyatt
Saudi Aramco
University of Missouri
USAA
Whirlpool
Select Recognition
AIGA
Chicago Snapshot
Dieline
The Shortlist
Graphis
Packaging 10 Annual
HOW
International Design Annual
iF Design
Design Award
NeoCon
Best of NeoCon
Regional Design Annual
Semplice
Showcase Feature
UnderConsideration
Site Feature
Principles
01
Collaboration is key
The work is more than a tactical exercise. Strong outcomes come from shared investment and genuine partnership on both sides of the table. That same mindset shapes how Tenure works with its extended network—bringing together the right collaborators, aligned around clear, common goals.
01
Collaboration is key
The work is more than a tactical exercise. Strong outcomes come from shared investment and genuine partnership on both sides of the table. That same mindset shapes how Tenure works with its extended network—bringing together the right collaborators, aligned around clear, common goals.
01
Collaboration is key
The work is more than a tactical exercise. Strong outcomes come from shared investment and genuine partnership on both sides of the table. That same mindset shapes how Tenure works with its extended network—bringing together the right collaborators, aligned around clear, common goals.
02
Assume best intent
The goal is always to make the strongest work possible, in service of the client’s best interests. That requires trust—trust that everyone involved is working toward the same outcome, even when perspectives differ. Assuming best intent creates space for honest dialogue, productive tension, and better decisions.
02
Assume best intent
The goal is always to make the strongest work possible, in service of the client’s best interests. That requires trust—trust that everyone involved is working toward the same outcome, even when perspectives differ. Assuming best intent creates space for honest dialogue, productive tension, and better decisions.
02
Assume best intent
The goal is always to make the strongest work possible, in service of the client’s best interests. That requires trust—trust that everyone involved is working toward the same outcome, even when perspectives differ. Assuming best intent creates space for honest dialogue, productive tension, and better decisions.
03
Processes over process
There are best practices, but no single playbook fits every engagement. Each project brings its own context, constraints, and opportunities, and the approach should respond accordingly. Flexibility in process allows the work to move at the right pace, in the right way, for the problem at hand.
03
Processes over process
There are best practices, but no single playbook fits every engagement. Each project brings its own context, constraints, and opportunities, and the approach should respond accordingly. Flexibility in process allows the work to move at the right pace, in the right way, for the problem at hand.
03
Processes over process
There are best practices, but no single playbook fits every engagement. Each project brings its own context, constraints, and opportunities, and the approach should respond accordingly. Flexibility in process allows the work to move at the right pace, in the right way, for the problem at hand.
04
Belief in a bias for action
Momentum matters. Thoughtful strategy and clear intent are essential, but the work ultimately needs to ship. A bias for action keeps projects moving forward and focused on design excellence and durable creative that holds up over time.
04
Belief in a bias for action
Momentum matters. Thoughtful strategy and clear intent are essential, but the work ultimately needs to ship. A bias for action keeps projects moving forward and focused on design excellence and durable creative that holds up over time.
04
Belief in a bias for action
Momentum matters. Thoughtful strategy and clear intent are essential, but the work ultimately needs to ship. A bias for action keeps projects moving forward and focused on design excellence and durable creative that holds up over time.
05
Sometimes, it takes time
Action doesn’t mean rushing. Certain decisions benefit from pause, reflection, or deeper exploration—especially when the stakes are high or the problem is complex. Knowing when to slow down is as important as knowing when to move quickly.
05
Sometimes, it takes time
Action doesn’t mean rushing. Certain decisions benefit from pause, reflection, or deeper exploration—especially when the stakes are high or the problem is complex. Knowing when to slow down is as important as knowing when to move quickly.
05
Sometimes, it takes time
Action doesn’t mean rushing. Certain decisions benefit from pause, reflection, or deeper exploration—especially when the stakes are high or the problem is complex. Knowing when to slow down is as important as knowing when to move quickly.
06
Bravery is often rewarded
The work shouldn't aim for the comfort zone. Effective design is appropriate to the challenge, while still willing to push beyond the obvious in service of clarity and differentiation. When grounded in strategy and craft, a little risk can go a long way.
06
Bravery is often rewarded
The work shouldn't aim for the comfort zone. Effective design is appropriate to the challenge, while still willing to push beyond the obvious in service of clarity and differentiation. When grounded in strategy and craft, a little risk can go a long way.
06
Bravery is often rewarded
The work shouldn't aim for the comfort zone. Effective design is appropriate to the challenge, while still willing to push beyond the obvious in service of clarity and differentiation. When grounded in strategy and craft, a little risk can go a long way.
Numbers
Countries Lived In
States Lived In
Industries Worked In
Years of Experience
Kids + Dogs
Degrees Earned
Letterpresses Restored
Super Bowl Commerical Credits
Team
Collaborators
At the core of Tenure is a broad, hands-on creative practice. My background spans a wide range of work—from designing digital experiences to crafting physical products. That range shapes how I think and work: comfortable moving between strategy and execution, digital and physical, concept and detail, while keeping the bigger system in view. When the work calls for it, Tenure extends through a trusted network of collaborators, each bringing deep expertise in their own discipline. That team may include project management, strategy, art direction, copywriting, motion design, UI/UX, 3D rendering, retouching, photography, videography, editing, development, production, and custom type design—among others. Collaborators are brought together intentionally—flexing to meet the needs of the engagement—so the work has the right mix of focus, craft, and momentum.
Collaborators
At the core of Tenure is a broad, hands-on creative practice. My background spans a wide range of work—from designing digital experiences to crafting physical products. That range shapes how I think and work: comfortable moving between strategy and execution, digital and physical, concept and detail, while keeping the bigger system in view. When the work calls for it, Tenure extends through a trusted network of collaborators, each bringing deep expertise in their own discipline. That team may include project management, strategy, art direction, copywriting, motion design, UI/UX, 3D rendering, retouching, photography, videography, editing, development, production, and custom type design—among others. Collaborators are brought together intentionally—flexing to meet the needs of the engagement—so the work has the right mix of focus, craft, and momentum.
Collaborators
At the core of Tenure is a broad, hands-on creative practice. My background spans a wide range of work—from designing digital experiences to crafting physical products. That range shapes how I think and work: comfortable moving between strategy and execution, digital and physical, concept and detail, while keeping the bigger system in view. When the work calls for it, Tenure extends through a trusted network of collaborators, each bringing deep expertise in their own discipline. That team may include project management, strategy, art direction, copywriting, motion design, UI/UX, 3D rendering, retouching, photography, videography, editing, development, production, and custom type design—among others. Collaborators are brought together intentionally—flexing to meet the needs of the engagement—so the work has the right mix of focus, craft, and momentum.