The Creative Practice of
Greg Anderson

(+collaborators since 2016)

Tenure is an independent creative practice providing strategy, design, and creative leadership to help brands find clarity and momentum.

Greg Anderson partners closely with teams to craft identities, campaigns, and systems that hold up over time. Sometimes that takes the form of a focused engagement; sometimes it looks like embedded leadership. Always, the work is hands-on and collaborative—shaped by two decades of experience designing, directing, and leading creative teams.

Snapshots

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+5
Creative Direction + Art Direction
Product Launch, Kohler
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+4
Creative Direction
Product Packaging, Kohler
+4
Creative Direction + Design
Brand Packaging, AB InBev
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+1
Design
NYT Insert, Kohler
+4
Typeface Design
Studio Promotion, Thesis
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+7
Art Direction
Brand Photography, Tulane
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+1
Creative Direction + Design
Annual Report, IBM
+1
Design
Promotion, Herman Miller
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+2
Strategy + Identity + Design
Event Brand, Kohler
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+2
Design
Publication, Herman Miller
+2
Creative Direction
Custom Apparel, Kohler
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+2
Sttrategy + Creative Direction + Design
Packaging, Kohler
+2
Strategy + Identity + Design
Event Brand, Kohler
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+3
Design
Packaging, Herman Miller
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+2
Identity
Property Brand, Kohler
+7
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+2
Design
Limited Edition Product, Kohler
Gallery thumbnail
+3
Creative Direction
Product Collaboration, Kohler
Gallery thumbnail
+2
Design + Letterpress
Studio Promotion, Thesis
+8
Strategy + Identity + Design
Seasonal Campaign, Kohler
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+1
Design
Product Launch, Herman Miller
Gallery thumbnail
+1
Design
Publication, Bravery
+7
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction + Art Direction
Product Launch, Kohler
+2
Strategy + Identity + Design
Event Brand, Herman Miller
Gallery thumbnail
+10
Art Direction
Brand Photography, Cardinal Glennon
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+2
Product Design
Children's Toys, Crate & Kids
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+3
Strategy + Naming + Identity + Design
Event Brand, Kohler
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+3
Creative Direction + Art Direction
Architectural Rendering, Kohler
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+2
Design
Publication, Herman Miller
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+9
Marks
Brand Expression, Various

Snapshots

Gallery thumbnail
+5
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction
Product Packaging, Kohler
Gallery thumbnail
+4
Creative Direction + Design
Brand Packaging, AB InBev
Gallery thumbnail
+1
Design
NYT Insert, Kohler
Gallery thumbnail
+4
Typeface Design
Studio Promotion, Thesis
Gallery thumbnail
+7
Art Direction
Brand Photography, Tulane
Gallery thumbnail
+1
Creative Direction + Design
Annual Report, IBM
Gallery thumbnail
+1
Design
Promotion, Herman Miller
Gallery thumbnail
+2
Strategy + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+2
Design
Publication, Herman Miller
Gallery thumbnail
+2
Creative Direction
Custom Apparel, Kohler
Gallery thumbnail
+2
Sttrategy + Creative Direction + Design
Packaging, Kohler
Gallery thumbnail
+2
Strategy + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+3
Design
Packaging, Herman Miller
Gallery thumbnail
+2
Identity
Property Brand, Kohler
+7
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+2
Design
Limited Edition Product, Kohler
Gallery thumbnail
+3
Creative Direction
Product Collaboration, Kohler
Gallery thumbnail
+2
Design + Letterpress
Studio Promotion, Thesis
Gallery thumbnail
+8
Strategy + Identity + Design
Seasonal Campaign, Kohler
Gallery thumbnail
+1
Design
Product Launch, Herman Miller
Gallery thumbnail
+1
Design
Publication, Bravery
Gallery thumbnail
+7
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+4
Creative Direction + Art Direction
Product Launch, Kohler
Gallery thumbnail
+2
Strategy + Identity + Design
Event Brand, Herman Miller
Gallery thumbnail
+10
Art Direction
Brand Photography, Cardinal Glennon
Gallery thumbnail
+2
Product Design
Children's Toys, Crate & Kids
Gallery thumbnail
+3
Strategy + Naming + Identity + Design
Event Brand, Kohler
Gallery thumbnail
+3
Creative Direction + Art Direction
Architectural Rendering, Kohler
Gallery thumbnail
+2
Design
Publication, Herman Miller
Gallery thumbnail
+9
Marks
Brand Expression, Various

Case Studies

More lab.
Less lecture.