With a growing focus on wellness—and deep expertise in harnessing the power of water—Kohler introduced Sprig, a shower-infusion brand designed to bring spa-like aromatherapy into everyday routines. The initiative marked an opportunity for Kohler to play a more meaningful role in the wellness space and extend its brand promise in a new, consumer-focused way.

Partnering with a CPG-specific agency, we helped establish Sprig’s positioning within the category. From there, the focus shifted to building the brand itself—developing the ingredient story and expressing it through a combination of photography, hero illustrations, and talent-led imagery. That foundation carried through to packaging, campaigns, and a cohesive ecommerce experience.

The work ultimately spanned digital and physical touchpoints, including retail and experiential moments, creating a unified system that introduced Sprig to market with clarity and credibility.